Everlane launch!

Looks like Everlane just launched today. Everlane's a startup that my buddy Mike Preysman is launching with a friend of his. Aside from this, though, it's just a cool company. Part of the trend of direct-to-consumer manufactured goods, Everlane is selling original, designer-quality clothing at wholesale-ish prices. Looking to cut out the middleman, Everlane skips retailers, distributors and other intermediaries to get clothes cheap to the consumer from manufacturer.

Unfortunately, their first offering doesn't seem especially appealing, as they're offering basic shirts of various colors and styles (v-neck etc) for $15. While this is a good deal vs. designer retail brands, it's not a great deal vs. cheap tees you could get from scores of other places. I was under the impression that the original idea (probably from this article) had a more social or personalized aspect to it, but I could be wrong or perhaps that's coming in the future; in any event, they basically just offer a limited amount of generic t-shirts and tote bags currently.

Nonetheless, I'm excited for Mike & co and think they have the potential to do very well. There's no reason in this day and age that we can't cut out the brick and mortar retailers for many brands and products. Companies like Made are also gaining momentum in the space.

Go check out everlane today!